BANGKOK, 2 August 2022: AirAsia Thailand unveils its latest advertising campaign, “Missing Moment”, building on its “Unseen Caring” concept, which became particularly important during the Covid-19 pandemic.
AirAsia Thailand head of commercial Tansita Akrarittipirom remarked: “The new campaign is based on the fact that during the Covid-19 pandemic, everyone experienced “missing moments” especially being away from their friends and loved ones, and the places and destinations that give meaning to their lives.
“With the situation improving, people now have the opportunity to reclaim those missed moments. AirAsia is ready to provide travellers with its world’s best service anchored on safety, genuine care, on-time performance and best value deals with the best connectivity in Thailand.
“We have received a positive response since returning to domestic and international service, with many guests telling us about how they missed sitting in the cabin and setting off on a journey. They even miss our cabin crew asking them to turn off their mobile devices and fasten their seat belts. This inspired us to create this campaign. We want to tell our guests that we are also delighted to be able to serve and glad to welcome them onboard once again,” Tansita added.
AirAsia Thailand is rebuilding its extensive network to offer the best connectivity, both domestic and internationally, to 11 countries spanning Asean, India, Maldives and Hong Kong for a total of 22 destinations and more than 24 routes.
The 45-second and 15-second versions of the advertisements launched on 1 August.